Spotlight on the Seller is back for 2018! This year we are changing the blog format a little, and bringing you a short interview with each maker. This week is Emma from ELM Photography.

beautiful natural photography

Business name: Elm Photography

Maker’s name: Emma Manners

Describe your style in no more than 3 words. Colourful, creative and unfiltered .

What do you sell in Fabrication? I sell my photographs as cards, prints, coasters and  key rings  and I also sell small collages as cards .

How long have you had your own business and what made you start it? I have been running Elm Photography since 2014 . I decided to make the most of the opportunity presented by redundancy to build on my excitement of my Three Geisha photograph winning a Sunday Times Travel Magazine competition.  I have always taken photographs since a child , but for fun, memories and research as a fashion print designer but I had never done anything with the images in their own right until I entered the competition.

award winning pictures

What is your workshop/studio like? Our spare bedroom doubles as my work room, but most of my work is outdoors , even my still life work I mainly shoots outdoors as I only work with natural light .

What is your beverage of choice when working? My beverage of choice is pretty boring  – builders tea when at my desk, and water when I’m out and about.

What do you find the biggest challenge of running a micro-business? The biggest challenge I have found is the motivation to move my work from looking pretty on my lap top screen to being out there and for sale. I find self promotion difficult , I can have amazing ideas , start them with vigour but then fail to maintain . Working at Fabrication makes it so much easier though, sharing ideas and learning skills from fellow sellers is a big part of why I have been at Fab for so long .

coasters available to buy in store

If you could go back in time, what would you tell a younger you? I would tell my younger self that life will not be as you expect it to be but embrace it and seize every opportunity , don’t be scared to fail.

What advice would you give to someone who’s just starting out? To someone just starting out I would say the same, but also look for like minded people, know who you want to sell to and be brave.

cards available to buy in store

Why did you join Fabrication, and how long ago? I joined Fabrication in 2014 , I had been aware of Fab since The Merrion Centre, and had bought several things from there . When I decided to start trying to sell my work it was a natural choice.

If you could buy any 3 things from the shop, what would they be? Three things to buy from the shop is really hard, I buy things all the time , my house and my friends and families are full of beautiful work from Fab sellers. So I have to go big  – all my crockery and tableware made by Margaret Glackin Ceramics, hand built and fitted book shelves ( I have thousands of books ) by Gavin Edwards and hand stitched quilts for every bed by Anna Amarhova .

photographs of Otley Run in Leeds